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CONSUMER PREFERENCES, BUDGET CONSTRAINTS, AND CONSUMPTION CHOICES
http://ir.ncue.edu.tw/ir/handle/987654321/17980
title: CONSUMER PREFERENCES, BUDGET CONSTRAINTS, AND CONSUMPTION CHOICES abstract: This paper discusses consumer preferences and choices from a traditional perspective to illuminate some of the crucial issues relevant to consumer theory and service science. As revealed in the theory of revealed preference, the information which is obtained from the observed consumption choices by consumers may be used by firms in providing and pricing commodities of various types to promote managerial outcomes. The property of transitivity in a preference order relation would facilitate the establishment of the property of coherence in a
choice function, while the coherence in a consumer’s choice function may not guarantee that her preferences would possess the property of transitivity in a preference order relation. A hypothetical example presented in this paper demonstrates the duality approach to consumer choice analysis by showing the equivalence between utility maximization and expenditure minimization in consumer choice and suggests the necessity of further research on the unaddressed psychological process of individual or group consumption choices made by consumers within a global context.
<br>CHILDREN’S PLAY AND SYMBOLIC REPRESENTATION
http://ir.ncue.edu.tw/ir/handle/987654321/17979
title: CHILDREN’S PLAY AND SYMBOLIC REPRESENTATION abstract: This paper presents an analysis of children’s play and its relation to their symbolic representation in language development by addressing relevant issues, including needs and incentives, imagination and rules, objects and thoughts, and gesture and symbolism in children’s play. As suggested by research reports, children’s symbolic representation in play is a creative activity, involving a series of high-order thinking/concept formation and communicational representations. In play children’s capacity for concept formation and symbolic representation may be fully developed through the use of gestures, speech, and written signs in an imaginary situation. Interacting with their playmates in play, children may also acquire understandings about the rules embedded in the operation and evolution of the nature and social institutions, and thus learn to employ appropriately languages and other forms of representations in communicating with their peers and assimilating into their societies. For the purpose of promoting the quality of care and educational services provided to young children within a multicultural context, play may be incorporated into children’s daily activities to enhance their capacity for symbolic representation in language and social development.
<br>CEOS AND SPOKESPERSON-PRODUCT FIT
http://ir.ncue.edu.tw/ir/handle/987654321/17978
title: CEOS AND SPOKESPERSON-PRODUCT FIT abstract: Advertisements which feature a well-known spokesperson can be effective in building product image. In recent years, CEOs have increasingly been featured in advertising, but there has been little research into the effectiveness of this approach. Previous studies find that to achieve the best effect, there needs to be a good fit between the spokesperson and product being advertised. However, does the concept of spokesperson-product fit apply when a company uses its CEO in its advertising? The purpose of this research is to investigate whether it is true that a certain type of spokesperson is more effective for a certain type of product, and whether CEOs can only be effective advertising spokespeople for specific products. An experimental design is used to test the hypotheses. The managerial implications of the results are provided, and these may help firms to choose more suitable spokespersons and thus have more effective advertising.
<br>COVER&CONTENT
http://ir.ncue.edu.tw/ir/handle/987654321/17977
title: COVER&CONTENT