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請使用永久網址來引用或連結此文件:
http://ir.ncue.edu.tw/ir/handle/987654321/11254
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題名: | Bandit Cellphones: A Blue Ocean Strategy |
作者: | Chang, Shih-Chi |
貢獻者: | 企業管理系 |
關鍵詞: | Bandit cellphones;Blue ocean strategy;Business model;Cellphone;MediaTek;Value innovation |
日期: | 2010-09
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上傳時間: | 2012-06-05T09:01:15Z
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出版者: | Elsevier |
摘要: | The cellphone market has been dominated by global brand companies for years. However, “bandit” cellphones (i.e., unbranded or unknown-brand “white box” cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellphone sales. MediaTek (the biggest supplier of chips for bandit cellphones in China) and many small and medium-size Chinese companies have created new businesses in the manufacture and sales of these cellphones. This paper uses the blue ocean strategy, proposed by Kim and Mauborgne, to analyze the bandit cellphone strategy. This analysis provides a good example in the field of strategy and innovation management |
關聯: | Technology in Society, 32(3): 219-223 |
顯示於類別: | [企業管理學系] 期刊論文
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