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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/11254

Title: Bandit Cellphones: A Blue Ocean Strategy
Authors: Chang, Shih-Chi
Contributors: 企業管理系
Keywords: Bandit cellphones;Blue ocean strategy;Business model;Cellphone;MediaTek;Value innovation
Date: 2010-09
Issue Date: 2012-06-05T09:01:15Z
Publisher: Elsevier
Abstract: The cellphone market has been dominated by global brand companies for years. However, “bandit” cellphones (i.e., unbranded or unknown-brand “white box” cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellphone sales. MediaTek (the biggest supplier of chips for bandit cellphones in China) and many small and medium-size Chinese companies have created new businesses in the manufacture and sales of these cellphones. This paper uses the blue ocean strategy, proposed by Kim and Mauborgne, to analyze the bandit cellphone strategy. This analysis provides a good example in the field of strategy and innovation management
Relation: Technology in Society, 32(3): 219-223
Appears in Collections:[企業管理學系] 期刊論文

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