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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/13341

Title: Territorialization-A Reconsideration on the Case of Sealy
Authors: Lin, Che-peng
Contributors: 企業管理學系
Keywords: Exclusive territory;Vertical integration;Contract-type restraints;Industrial organization;Management structure
Date: 2000-02
Issue Date: 2012-08-13T02:08:07Z
Publisher: 義守大學
Abstract: Some modem enterprises manage their organizations through contract-type restraints to obtain synergetic advantages and to increase their operation efficiency. However he arguments of applying these restraints such as e;'<,c1usive sales (manufacture) territory are cvntroversiJl. The debate of this issue among prevIOus I ite:-atures focused on whether these contract-type restraints will increase consumers welfare or become a monopoly power Starting with reviewing a US legal process- the case of Sealy, Inc., this paper substantiates how the illegality of exclusive territory provisions will eventually increase the social costs and negatively impact the economy. Itis argued that可in tbl、long run、the restrictions on intrabrand competition amon只 licensees will generate merits to protect free恥riding problems and to ensure ssociatcProfessor, Dept. of Finance可 Feng Chia University, Taichung, Taiwan. The author thanks Professor William Shughart II and two anonymous referees for their dpful comments. brand !lamequality. As a result, the increased interbrand competition among enterprises will bring consumers' welfare towards maximization. It is suggested that enterprises in other countries such as Taiwan should evaluate their business structures and contract-type restraints from various aspects, in order to promote their overall competitiveness in the long run.
Relation: PanPacific Management Review, 3(2): 299-310
Appears in Collections:[企業管理學系] 期刊論文

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