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NCUEIR > College of Management > Department of Information Management > Periodical Articles > Item 987654321/15904

Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/15904

Title:	數位產品網路行銷之顧客滿意度量表建構模式 A Construction Model of Customer Satisfaction Measurement for Internet Marketing of Digital Products
Authors:	王怡舜;湯宗益
Contributors:	資訊管理學系
Keywords:	網路行銷;數位產品;顧客滿意度;使用者資訊滿意度 Internet Marketing;Digital Products;Customer Satisfaction;User Information Satisfaction
Date:	2002-07
Issue Date:	2013-04-22T07:33:42Z
Publisher:	中華大學管理學院
Abstract:	民國88年初，陸續爆發知名企業因轉投資失利造成財務危機的事件，釀成股市風潮，影響金融安定，使我們有必要重新檢視企業轉投資的行為。本研究之目的在探討企業轉投資與其系統風險的關係，並比較傳統之紡織業與科技導向之電子業兩者的差異。企業進行轉投資活動有助於多角化，但國內外多項實證結果頗不一致。本研究使用台灣經濟新報財務資料庫，選取民國83年至87年計5年間，紡織業與電子業曾進行轉投資活動的公司，使用時間數列橫断面迴歸方法及類神經網路敏感性分析方法，研究結果發現，紡織業公司之轉投資活動導致系統風險下降，但電子業公司之轉投資活動卻造成其系統風險增加。針對轉投資率較高的企業分析，這種差異更為明確。不同產業的差異或許是過去研究結果不一致的主要原因。藉由比較兩不同產業，以及研究模型與統計方法上的修正，可以更有效地分析企業轉投資活動與系統風險之關係，並提出可能之解釋。 Since early 1999,there were some listed companies in Taiwan sufferingsevere financial crisis due to long-term investment activities.The purpose of thisstudy is to explore the relationship between the systematic risk and the long terminvesting activities for companies in the fiber industry and in the electronicsindustry.Diversification from investment may reduce the systematic risk,but theempirical results are controversial.We use 5 years data(1994-1998)from the TEJfinancial database and conduct the pooled time series cross section regressionanalysis and neural network sensitivity analysis.The results show that thesystematic risk is reduced with investment activities for the fiber industry.But forthe electronics industry,the systematic risk is higher as firms increase theinvestment.The difference is even more significant when we only consider thecompanies with higher investment ratios.This diverse effect between industriesmay be one of the reasons why the results in the literature are inconsistent.Ourstudy can clarify the relationship between the systematic risk and the diversifiedinvestment activities,and offer some possible explanations.
Relation:	中華管理學報, 3(2): 47-63
Appears in Collections:	[Department of Information Management] Periodical Articles

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