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Title: 電子商務之服務品質衡量模式—以數位行銷為例
Measuring Customer Perceptions of Service Quality in Electronic Commerce Environment
Authors: 王怡舜;湯宗益;湯宗泰
Contributors: 資訊管理學系
Keywords: 網路行銷;服務品質;信度與效度;衡量模式
Internet Marketing;Service Quality;Reliability and Validity;Measurement Model
Date: 2002-11
Issue Date: 2013-04-22T07:33:43Z
Publisher: 中華大學管理學院
Abstract: 近年來,由於資訊科技日益進步,逐漸改變全球商業的經營型態。為了滿足客戶快速回應的需求,有些企業開始重新設計其組織結構以因應市場的變化,如:虛擬企業(Virtual Enterprise)、虛擬組織(Virtual Organization)、或虛擬團隊(Virtual Team)。而所謂的虛擬組織,是指其組織之組成成員為達成一特定目的,透過網路通訊與資訊科技,一起開會和工作的團隊,而團隊成員可能因時間或地理分散因素,而鮮少以面對面的溝通方式解決團隊的任務。本研究利用深度訪談方式調查台南縣市資訊業的中小企業執行虛擬組織的運作情形,並利用訪談結果發展出資訊業在進行虛擬組織的經營模式上的成功因素,並發展出命題以供學、業界參考。
Information Technology(IT)has been advanced to promote the businessprocesses and even makes the emergence of new business models.To satisfy thequick and efficient responses requested from customers,enterprises face the bigchallenge to alter their organization structures to fit the needs.Virtualorganization,or virtual team,is a new trend of the business organizationalmanagement.The model of virtual organization is that organization memberswork together by communication with Internet and IT for a particular intentioneven if they disperse in different offices or nations.This study is focused on thesmall-to-medium sized IT companies in Tainan area by conducting the in-depthinterviews with the performance of their virtual organization model.Someproperties will be developed to recommend tips for the successful model of thevirtual organization.
Relation: 中華管理學報, 3(3): 75-94
Appears in Collections:[Department of Information Management] Periodical Articles

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