English  |  正體中文  |  简体中文  |  Items with full text/Total items : 6491/11663
Visitors : 25199610      Online Users : 64
RC Version 3.2 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search

Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/15909

Title: Assessing Customer Perceptions of Website Service Quality in Digital Marketing Environments
Authors: Wang, Yi-Shun;Tang, Tzung-I
Contributors: 資訊管理學系
Date: 2003
Issue Date: 2013-04-22T07:33:58Z
Publisher: Idea Group Inc.
Abstract: The e-commerce literature has rarely addressed the measurement of customer perceptions of website service quality in digital marketing environments. It is argued that the current SERVQUAL and IS-SERVQUAL instruments need to be refined and validated to fit the digital marketing environment, as they are targeted primarily towards either traditional retailing or information systems contexts. This article validates and refines a comprehensive model and instrument for measuring customer-perceived service quality of websites that market digital products and services. After a discussion of the conceptualization and operationalization of the service quality construct, the procedure used in modifying items, collecting data, and validating a multiple-item scale is described. Subsequently, evidence of reliability and validity on the basis of analyzing data from a quota sample of 260 adult respondents is presented. Implications for practice and research are then explored. Finally, this paper concludes by discussing limitations that could be addressed in future studies. The final EC-SERVQUAL instrument with good reliability and validity will be essential to the development and testing of e-business theories, and provide researchers with a common framework for explaining, justifying, and comparing differences across results.
Relation: Journal of Organizational and End User Computing, 15(3): 14-31
Appears in Collections:[資訊管理學系所] 期刊論文

Files in This Item:

File SizeFormat
2060300510003.pdf7KbAdobe PDF557View/Open

All items in NCUEIR are protected by copyright, with all rights reserved.


DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback