National Changhua University of Education Institutional Repository : Item 987654321/15915
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 6491/11663
造訪人次 : 24748044      線上人數 : 46
RC Version 3.2 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 進階搜尋

請使用永久網址來引用或連結此文件: http://ir.ncue.edu.tw/ir/handle/987654321/15915

題名: Predicting Consumer Intention to Use Mobile Service
作者: Wang, Yi-Shun;Lin, Hsin-Hui;Luarn, Pin
貢獻者: 資訊管理學系
關鍵詞: Mobile service;Theory of planned behaviour;Technology acceptance model;Perceived resources;Computer self-efficacy
日期: 2006-04
上傳時間: 2013-04-22T07:34:33Z
出版者: Blackwell publishing Ltd
摘要: Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (mservice) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin’s 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trustrelated construct (‘perceived credibility’) and two resource-related constructs (‘self-efficacy’ and ‘perceived financial resources’) to the TAM’s nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.
關聯: Information Systems Journal, 16(2): 157-179
顯示於類別:[資訊管理學系所] 期刊論文

文件中的檔案:

檔案 大小格式瀏覽次數
index.html0KbHTML440檢視/開啟


在NCUEIR中所有的資料項目都受到原著作權保護.

 


DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋