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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/15925

Title: Understanding Individual Adoption of Mobile Booking Services: An Empirical Investigation
Authors: Wang, Yi-Shun;Liao, Yi-Wen
Contributors: 資訊管理學系
Date: 2008-10
Issue Date: 2013-04-22T07:34:52Z
Publisher: Mary Ann Liebert, Inc.
Abstract: Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
Relation: CyberPsychology & Behavior, 11(5): 603-605
Appears in Collections:[資訊管理學系所] 期刊論文

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