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請使用永久網址來引用或連結此文件: http://ir.ncue.edu.tw/ir/handle/987654321/15925

題名: Understanding Individual Adoption of Mobile Booking Services: An Empirical Investigation
作者: Wang, Yi-Shun;Liao, Yi-Wen
貢獻者: 資訊管理學系
日期: 2008-10
上傳時間: 2013-04-22T07:34:52Z
出版者: Mary Ann Liebert, Inc.
摘要: Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
關聯: CyberPsychology & Behavior, 11(5): 603-605
顯示於類別:[資訊管理學系所] 期刊論文

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