National Changhua University of Education Institutional Repository : Item 987654321/15925
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题名: Understanding Individual Adoption of Mobile Booking Services: An Empirical Investigation
作者: Wang, Yi-Shun;Liao, Yi-Wen
贡献者: 資訊管理學系
日期: 2008-10
上传时间: 2013-04-22T07:34:52Z
出版者: Mary Ann Liebert, Inc.
摘要: Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
關聯: CyberPsychology & Behavior, 11(5): 603-605
显示于类别:[資訊管理學系所] 期刊論文

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