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Combined to Create a Festival where the Value of Leisure Industry-A Case Study of Sanyi Township Hakka Tung Blossom Festival
Festival activities;Value co-creation;Sanyi;Hakka Tung Blossom Festival
|Issue Date: ||2013-04-22T08:09:50Z
In these recent years, our government has promoted strongly to elevate the local characteristics of each country. It can attract visitors thus stimulate the local economic development by culture festivals. However, most of the festivals are not truly sustainable development, even caused the waste of resources. From the viewpoint of value co-creation, this research attempts to investigate the value generated by the interaction of related participants and re-integration of tourism resources in Sanyi, thereby creating a regional overall value during Sanyi Hakka Tung Blossom Festival. The interview result shows that the Tung Blossom Festival has
brought the highest visitors and the highest turnovers in addition to the Spring Festival holidays, and also increased the awareness of Sanyi. It has promoted economic development and the importance of Hakka culture and both locals and foreigners willingness to increase investment, but it also brought traffic problems and the problems of life quality. Local leisure industry businesses interact with each other well, and they have a common concept of creating and enhancing value. However, Hakka Tung Blossom Festival is considered to be packaged by marketing culture. It will need to continue holding and have a good management if the Hakka Tung Blossom Festival is sustainable development. But the local public sector and civil society organizations are very dependent on the Government's subsidies of plans. If there are no subsidies, they will give up holding the Hakka Tung Blossom Festival. In recent years, the Council for Hakka Affairs, Executive Yuan changes the way of subsidy to disperse resources and lead to repetitive and small scale of activity. Therefore, the future worries of Sanyi Hakka Tung Blossom Festival are highly dependent on government’s subsidies and integration of resources can not be.
|Relation: ||鄉村旅遊研究, 5(2): 15-30|
|Appears in Collections:||[地理學系] 期刊論文|
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