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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/1687

Title: Applying a 3D Virtual Learning Environment to Facilitate Students' Application Ability
Authors: Cheng, Y.;Wang, S. H.
Contributors: 數位學習研究所
Keywords: Virtual Reality
Improving Classroom Teaching
Media in Education
Date: 2010
Issue Date: 2010-11-10T08:50:46Z
Abstract: In order to understand whether a 3D virtual learning environment is effective in facilitating students’application ability, we designed a 3D virtual supermarket (3DVS) to help business students to transform
abstract class theory into concrete application ability in the real world. In the 3DVS, a virtual customer poses questions to the participant, and then the participant, as a simulated clerk, has to reply to the questions. All of the questions in the 3DVS were developed from marketing mix theory and given a scenariobased form. To understand the effects of the 3DVS, the participants were randomly divided into control group (CG) and experiment group (EG), and only the EG participants were trained with the 3DVS. After examined by pretest and posttest, the results of posttest indicated that the participants of the EG performed significantly better in terms of knowledge application than did those of the CG.
Relation: The Case of Marketing, Computers in Human Behavior, 27(1):576-584(DOI: 10.1016/j.chb.2010.10.008
Appears in Collections:[數位學習研究所] 期刊論文

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