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請使用永久網址來引用或連結此文件:
http://ir.ncue.edu.tw/ir/handle/987654321/19248
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題名: | PROSPECT THEORY AND DECISION WEIGHTS |
作者: | Chen, Chunyuan |
貢獻者: | 企業管理學系 |
關鍵詞: | Risk;Uncertainty;Subcertainty;Overweighting;Prospect theory |
日期: | 2014
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上傳時間: | 2014-12-12T04:22:23Z
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出版者: | 彰化師範大學企業管理學系 |
摘要: | Proposed by Kahneman and Tversky as an alternative model for analyzing choice under risk and uncertainty, prospect theory is characterized by a value function and a probability-weighting function which overweights small probabilities but underweights high and moderate probabilities. Since the probability-weighting function plays a crucial role in prospect theory and its applicability in various areas, the paper analyzes the correspondence between the probability-weighting function and the probability function embedded in choice under risk and uncertainty, and the properties of low-probabilities overweighting and subcertainty associated with the correspondence. |
關聯: | Review of Global Management and Service Science, 4: 13-18 |
顯示於類別: | [全球管理暨服務科學評論] 第四卷
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文件中的檔案:
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2060200410003.pdf | 174Kb | Adobe PDF | 11703 | 檢視/開啟 |
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