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Please use this identifier to cite or link to this item:
http://ir.ncue.edu.tw/ir/handle/987654321/19248
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Title: | PROSPECT THEORY AND DECISION WEIGHTS |
Authors: | Chen, Chunyuan |
Contributors: | 企業管理學系 |
Keywords: | Risk;Uncertainty;Subcertainty;Overweighting;Prospect theory |
Date: | 2014
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Issue Date: | 2014-12-12T04:22:23Z
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Publisher: | 彰化師範大學企業管理學系 |
Abstract: | Proposed by Kahneman and Tversky as an alternative model for analyzing choice under risk and uncertainty, prospect theory is characterized by a value function and a probability-weighting function which overweights small probabilities but underweights high and moderate probabilities. Since the probability-weighting function plays a crucial role in prospect theory and its applicability in various areas, the paper analyzes the correspondence between the probability-weighting function and the probability function embedded in choice under risk and uncertainty, and the properties of low-probabilities overweighting and subcertainty associated with the correspondence. |
Relation: | Review of Global Management and Service Science, 4: 13-18 |
Appears in Collections: | [全球管理暨服務科學評論] 第四卷
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Files in This Item:
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2060200410003.pdf | 174Kb | Adobe PDF | 7603 | View/Open |
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