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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/19248

Authors: Chen, Chunyuan
Contributors: 企業管理學系
Keywords: Risk;Uncertainty;Subcertainty;Overweighting;Prospect theory
Date: 2014
Issue Date: 2014-12-12T04:22:23Z
Publisher: 彰化師範大學企業管理學系
Abstract: Proposed by Kahneman and Tversky as an alternative model for analyzing choice under risk and uncertainty, prospect theory is characterized by a value function and a probability-weighting function which overweights small probabilities but underweights high and moderate probabilities. Since the probability-weighting function plays a crucial role in prospect theory and its applicability in various areas, the paper analyzes the correspondence between the probability-weighting function and the probability function embedded in choice under risk and uncertainty, and the properties of low-probabilities overweighting and subcertainty associated with the correspondence.
Relation: Review of Global Management and Service Science, 4: 13-18
Appears in Collections:[全球管理暨服務科學評論] 第四卷

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