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http://ir.ncue.edu.tw/ir/handle/987654321/19830
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| 題名: | 農地釋出區位與產業用地選擇策略之研究
Study on Strategies of Resignating Lot for Release of Agricultural Land and Production Location |
| 作者: | 陳博雅;莊翰華;蔡政廷 |
| 貢獻者: | 地理學系;地理學系環境暨觀光遊憩碩士班 |
| 關鍵詞: | 農地釋出;策略規劃;SWOT分析;土地管理
Farmland release;Strategic planning;SWOT analysis;Land management |
| 日期: | 1996-07
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| 上傳時間: | 2015-06-08T07:52:08Z
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| 出版者: | 行政院農業委員會 |
| 摘要: | 1.農地釋出選擇土地之S.W.O.T.分析:(1)就外在環境之機會與威脅(O.T) ,內在環境的優勢與劣勢(S.W)加以分析土地的競爭市場態勢。(2)外在環境分析,農地釋出之機會為『政府政策指示』、『土地開發利多』、『空間距離縮短』、『農地產值偏低』、『釋出規模經濟』及『投資意願降低』,威脅為『綠色永續經營』、『實施都市更新』、『社會正義公平』、『優勢社會行銷』。另工業、住宅、商業、遊憩、休閒農業各項用地,各有其機會與威脅。(3)內在環境分析,擬優先釋出之都市計畫農業區、地層下陷地區、鹽分地、低生產力農地,均分別出其競爭的『優勢』與『劣勢』。 2.農地釋出土地選擇定位策略之研擬:(1)選擇土地目標市場;(2)選擇土地定位策略;『定位』是指在目標市場中為釋出之土地創造形象,以利促消。 3.農地釋出土地選擇策略規劃研擬:(1)土地選擇發展策略;分就選擇土地(優先釋出土地)研擬其產品策略。(2)土地選擇管理策略;分就選擇土地(優先釋出土地)研擬其定價策略。(3)土地選擇流程策略;分就選擇土地(優先釋出土地)研擬其通路策略。(4)土地選擇促銷策略;分就選擇土地(優先釋出土地)研擬其促銷策略。(5)土地選擇避開策略;分就選擇土地(優先釋出土地)研擬其促銷策略。< 前述之定價、通路、促銷、避開等四策略,主要在突出『已之擅長』規劃農地釋出之優勢策略。另規劃農業部門內,如何避免破壞重要農業用地之避開策略。
1. The S.W.O.T Analysis of choosing Released Farmland< (1) Analysing the situation of market competition based on outer environmental opportunities and threats (O.T) versus inner environmental advantages and weaknesses (S.W.). (2) Outer environment analysis. Included in the list of opportunities for farmland release are government's polity instructions, nice benefits of land development, reduction in spatial distance, the lower productivity value of form land the scale economy of release and low intention of investment. On the other hand, the threats of farm land release include the everlasting green management, the realization of urban renewal, the social justice and fairness the superior social sale. Furthermore, each of the industrial, residential, commercial and recreational use has its own respective opportunities and threats. (3) Inner environments analysis: Distinguish competitive advantages from the weakness of urban agricultural district, sinking land, salty land and low productivity land on the list for earlier release. 2. Formulation of Strategies in Regard to Choice of Specifying Position for Released Farm Lands. (1) Selection of land objective. (2) Selection of strategies for specifying land position. "Specifying position" means the creation of images for the released land in the objective market for the purpose of promoting sale. The graphic way of specifying position method include the following steps. 3. Planning and Formulation of choosing strategies for the Released Farm lands. (1) The development strategies for choosing land (preferential release of land). (2) The management strategies for choosing land. Formulation of pricing strategies for choosing land (preferential release of land). (3) The circulation strategies for choosing land. Studying the circulation strategies for choosing land (preferential release of land). (4) Formulation of promoting sale strategies for choosing land (preferential release of land). (5) The evasion strategies for choosing land< Formulation of promoting sale strategies for choosing land (preferential release of land). The four above mentioned strategies of pricing, circulation, promoting sale and evasion aims at exposing own advantages in order to plan the superior strategies for land release and avoiding destruction of the prime agricultural land. |
| 關聯: | 行政院農業委員會委託研究; 計畫編號:86科技-1.10-企-18; 研究期間: 199607-199706 |
| 顯示於類別: | [地理學系] 其他研究報告
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