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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/6784

Title: 中投區高中校長轉型領導、內部行銷導向與教師組織承諾
Other Titles: A Study on Relationship Between Principals’ Transformational Leadership, Internal Marketing and Teachers’ Organizational Commitment of High School in Taichung and Nantou Areas in Taiwan
Authors: 蔡淇華
Contributors: 林國楨
Dr. Gwo-jen Lin
蔡淇華
Tsai, Chi-Hua
Keywords: 轉型領導;內部行銷;組織承諾
transformational leadership;internal marketing;organizational commitment
Date: 2009
Issue Date: 2010-12-03
Description: 碩士
教育研究所
Abstract: 摘 要
本研究旨在了解校長轉型領導、內部行銷導向與教師組織承諾之關係。採用問卷調查法,對中投區30所高中發出720份正式問卷,回收657份,回收率為91.25%,有效問卷為636份。本問卷運用描述統計分析、t考驗、單因子變異數分析(ANOVA)、Pearson積差相關、典型相關分析、多元迴歸分析等研究方法進行分析。
本研究結論以下。
一、高中校長轉型領導現況良好,「共創願景」表現最佳。
二、高中內部行銷導向現況良好,「教育訓練」表現最佳,「溝通關 係」分數較低。
三、高中教師組織承諾現況良好,「留職意願」得分最高。
四、高中教師知覺轉型領導、內部行銷與組織承諾,因為背景變項及情境變項不同而有差異。
五、轉型領導、內部行銷與組織承諾呈現中度正相關。
六、轉型領導與內部行銷可顯著預測組織承諾。
依據上述結論,本研究提出以下建議:
一、對教育行政機關的建議:
(一)積極辦理各種知能教育訓練,以提高教師工作投入程度。
二、對學校與教師的建議:
(一)、校長可善用轉型領導技巧,以提升辦學績效。
(二)、校長可善用內部行銷技巧,以提高教師工作投入意願。
(三)、校長可多利用新溝通管道與次級團體,增加與同仁互動
的機會。
三、對後續研究者的建議:
(一)、在研究對象方面
可將研究對象擴展到台灣地區高中校長。
(二)、在研究變項方面
可列入婚姻,行政年資、導師年資等,學校地域、校長
擔任校長年資。
(三)、在研究方法方面:
可參酌訪談方法、輔以觀察或個案研究。
(四)、在研究工具方面:
可編製更周延、更符合實際情境的研究工具。
Abstract
The purpose of this study was to inquire the relationship between principals’ transformational leadership, internal marketing and teachers’ organizational commitment of high School in Taichung and Nantou Areas in Taiwan.
Adopting questionnaire investigation, this study employs descriptive statistics, t test, one-way analysis of variance (one-way ANOVA), canonical correlation analysis, multiple regression analysis for sampling. The research questionnaire was distributed among 720 teachers of 30 high school in Taichung Nantou Area, Taiwan. The final sample was 636, with the rate of return 91.25%.
Conclusions were made as follows:
1. Principals demonstrate good transformational leadership, among the five aspects of which, “Developing a Vision” performs the best.
2. Internal Marketing functions well in high school, among the three aspects of which, “Education and Training” performs the best while “Communication” the worst.
3. Teachers show good Organizational Commitment in High School and among the three aspects, “Willingness to Stay” performs the best.
4. The perception of principals’ transformational leadership,Internal Marketing and Teachers’ Organizational Commitment has significant differences in teachers’ background.
5. There were positive significant correlations among principals’ transformational leadership, internal marketing and teachers’ organizational commitment in high school.
6. Transformational leadership and internal marketing can effectively predict teachers’ organizational commitment.
Based on the above, the study proposed some suggestions as follows:
1. Suggestions to educational administration authorities:
(1) The educational administration authorities should keep holding all kinds of teaching training and seminars to enhance teachers’ involvement in Job.
2. Suggestions to schools and teachers:
(1) Transformational leadership are recommended to be used by principals to boost the efficiency of a high school.
(2) Internal marketing are recommended to be integrated to principals’ behavior to sharpen the performance of teachers.
(3) Principals may adopt new channels and unofficial groups to communicate with the staff.
2. Suggestions to the future researchers:
(1)Expand the samples of Principals to the whole Taiwan area.
(2)Add the variances of marriage, time span of being principals, administrators and homeroom teachers as well as the location of Schools.
(3)Integrate the ways of interviewing and observation.
(4)Develop a better-organized tools to meet the need of the future.
Appears in Collections:[教育研究所] 博碩士論文

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