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http://ir.ncue.edu.tw/ir/handle/987654321/6846
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| 題名: | 國民中學教師知覺校長領導風格、學校行銷與學校效能之相關研究 |
| 其他題名: | A Study of Relationship among Principal’s leadership style, school marketing and school effectiveness in junior high schools |
| 作者: | 王敬宜 |
| 貢獻者: | 林國楨
Gwo-Jen Lin, Ed. D.
王敬宜
Ching-Yi Wang |
| 關鍵詞: | 領導風格;學校行銷;學校效能
Principal's leadership style;school marketing;school effectiveness |
| 日期: | 2010
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| 上傳時間: | 2010-12-03
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| 描述: | 碩士
教育研究所 |
| 摘要: | 摘 要
本研究旨在探討國民中學教師知覺校長領導風格、學校行銷與學校效能之關係。主要的研究目的有：一、探討國民中學教師知覺校長領導風格、學校行銷與學校效能的現況；二、分析不同背景變項之國民中學教師在知覺校長領導風格、學校行銷與學校效能上的差異性；三、探討國民中學校長領導風格、學校行銷對學校效能的預測。本研究採用問卷調查法，以「國民中學教師知覺校長領導風格、學校行銷及學校效能問卷」為研究工具，以苗栗縣、台中縣、台中市及彰化縣之公立國民中學438位教師為研究對象。所得資料則用描述性統計分析、單因子變異數分析及多元逐步迴歸等方法進行統計分析。
本研究主要發現如下：
一、國民中學教師知覺校長領導風格、學校行銷及學校效能之現況皆在中等程度以上。
二、國民中學教師知覺校長領導風格，因教師職務、學校規模及學校所在地不同，而有顯著差異。
三、國民中學教師知覺學校行銷，因教師性別、服務年資、職務、學校規模及學校所在地不同，而有顯著差異。
四、國民中學教師知覺學校效能，因教師性別、職務、學校規模及學校所在地不同，而有顯著差異。
五、國民中學校長領導風格無法預測學校效能。
六、國民中學學校行銷對學校效能有顯著正向的預測力。
最後根據研究結果，提出各項建議，供教育行政機關、國民中學校長及後續研究者參考。
Abstract
This research aimed at developing the relationship between junior high school principal’s leadership style, school marketing and school effectiveness. The purposes of this study were: 1. To understand the status quo of the principal’s leadership style, school marketing and school effectiveness in four counties junior high schools. 2. To reveal the differences of principal’s leadership style, school marketing and school effectiveness in terms of various demographical backgrounds. 3. To reveal the predictability of principal’s leadership style and school marketing to school effectiveness in junior high schools in four countries. This study adopted questionnaire survey and uses “The questionnaire of investigation between junior high school principal’s leadership style, school marketing and school effectiveness” as instrument. This study aimed at junior high school teachers in four counties as target population and randomly selected 438 teachers as study participants. Descriptive statistics, independent sample t-test, one-way ANOVA, and stepwise multiple regression were employed to analyze collected data. The major results of this research are as follows:
1.The status quo of junior high school principal’s leadership style, school marketing and school effectiveness were shown at high level by the study instrument.
2.Junior high school principal’s leadership style were different by teachers’ posts, class numbers of school and school location.
3.Junior high school school marketing were different by teachers’ gender, years-of-teaching, posts, class numbers of school and school location.
4.Junior high school school effectiveness were different by teachers’ gender, years-of-teaching, posts, class numbers of school and school location.
5.Junior high school school marketing was the good predictor of school effectiveness.
Finally, some suggestions for educational administration systems, junior high school principals, and future researches were proposed according to the results of this study. |
| 顯示於類別: | [教育研究所] 博碩士論文
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