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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/8684

Title: REVENUE MANAGEMENT AS AN EVOLVING SERVICE-SCIENCE RESEARCH DOMAIN
Authors: Chunyuan Chen
Contributors: 企業管理學系
Date: 2011-03-29
Issue Date: 2011-04-01T08:10:51Z
Publisher: 彰化師範大學
Abstract: Service industries have been evolving as the major industries in the global economy and need support from research on issues related to service science and management to promote further growth and extend the expansion boundaries. This paper discusses previous investigations concerning the interwoven field of revenue management and service science and examines several crucial issues associated with theoretical and empirical studies regarding this interwoven field, including consumer choice, global price responsiveness, and information structure to provide suggestions for designing a research framework. Finally, research directions and suggestions are presented for future research.
Relation: Review of Global Management and Service Science 1:51-56 2011
Appears in Collections:[全球管理暨服務科學評論] 第一卷

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