National Changhua University of Education Institutional Repository : Item 987654321/8684
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題名: REVENUE MANAGEMENT AS AN EVOLVING SERVICE-SCIENCE RESEARCH DOMAIN
作者: Chunyuan Chen
貢獻者: 企業管理學系
日期: 2011-03-29
上傳時間: 2011-04-01T08:10:51Z
出版者: 彰化師範大學
摘要: Service industries have been evolving as the major industries in the global economy and need support from research on issues related to service science and management to promote further growth and extend the expansion boundaries. This paper discusses previous investigations concerning the interwoven field of revenue management and service science and examines several crucial issues associated with theoretical and empirical studies regarding this interwoven field, including consumer choice, global price responsiveness, and information structure to provide suggestions for designing a research framework. Finally, research directions and suggestions are presented for future research.
關聯: Review of Global Management and Service Science 1:51-56 2011
顯示於類別:[全球管理暨服務科學評論] 第一卷

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