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Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/8688

Title: UNDERSTANDING LOCALIZATION OF SERVICE: A CHINESE PERSPECTIVE
Authors: James O. Stanworth
Contributors: 企業管理學系
Keywords: localisation;service quality;internalservice;self-service technology adoption;predisposition
Date: 2011-03-25
Issue Date: 2011-04-01T08:11:49Z
Publisher: 彰化師範大學
Abstract: Globalization of business and theory act to draw attention from the local. However, service experiences are culturally construed and extant research supports localisation as a basis for business success. The nature of Chinese collectivist-high context culture stands in marked contrast to Western individualistic-low context culture. Its distinct nature and rising economic significance make it ripe for attention by researchers seeking to develop theoretical explanations of service localization. This paper reports research that deepens understanding of service theory to evaluations of service quality,internal service, adoption of self-service technologies and predisposition to service. The results of this work support a culturally construed theoretical perspective towards localisation of service. This is significant for managers wishing to understand and influence design and delivery of service in the Chinese context.
Relation: Review of Global Management and Service Science 1:1-16 2011
Appears in Collections:[全球管理暨服務科學評論] 第一卷

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