National Changhua University of Education Institutional Repository : Item 987654321/15916

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NCUEIR > College of Management > Department of Information Management > Periodical Articles > Item 987654321/15916

Please use this identifier to cite or link to this item: http://ir.ncue.edu.tw/ir/handle/987654321/15916

Title:	The Conceptualization and Measurement of M-Commerce User Satisfaction
Authors:	Wang, Yi-Shun;Liao, Yi-Wen
Contributors:	資訊管理學系
Keywords:	Mobile commerce;User satisfaction;Measurement;Instrument development
Date:	2007-01
Issue Date:	2013-04-22T07:34:34Z
Publisher:	Elsevier
Abstract:	Many of the instruments for measuring user-perceived system quality and user information satisfaction were developed in the context of mainframe, PC and wire-based technologies of a bygone era. With the proliferation of wireless technologies, users are increasingly interfacing and interacting with mobile commerce (m-commerce) systems. It is therefore important to develop new instruments and scales, which are directly targeted for these new interfaces and applications. User satisfaction is commonly acknowledged as one of the useful proxy measures of system success. This study addresses the concern for an effective m-commerce system design by means of the conceptualization and measurement of an m-commerce user satisfaction (MCUS) construct. In this article, we introduce and define this construct of MCUS, provide empirical validation of the construct and its underlying dimensionality, develop a standardized instrument with desirable psychometric properties for measuring MCUS, and explore the measure’s theoretical and practical application. This empirically validated instrument will be useful to researchers in developing and testing m-commerce systems theories, as well as to organizations in designing better-accepted m-commerce systems.
Relation:	Computers in Human Behavior, 23(1): 381-398
Appears in Collections:	[Department of Information Management] Periodical Articles

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